Social listening assignment
Social listening I chose Gatorade for my company brand. The value proposition of Gatorade is to be the most hydrating sports drink on the market, along with the best tasting one. They aim to fuel athletes to the next levels of competition and to keep them hydrated while they do their athletic activities. What interested me about this product is they have come out with multiple new products over the years whether it be the chewable Gatorade gummies or a new drink. Also Gatorade seems to always have the most brand recognition among the major sports drinks they are always shown throughout sporting events being advertised on the sidelines in the giant orange containers for the players. Some things people were saying about Gatorade were mostly from football teams twitter accounts talking about how after a win they would give the coach a Gatorade bath. This assignment was pretty difficult as I don't really use any social media at all. The first tweet about Gatorade I saw was from